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A primary aim for most companies is a comprehensive "view" or understanding of their customer. Remember the 5 magic questions from Eric Denna. Every company should understand: 1. Whom you serve and what do those you serve need to do? 2. What services do you provide to help them accomplish this? 3. How do you know you are fulfilling your purpose successfully? 4. How do you provide your services? 5. How should you organize to provide your services successfully?
Powerful answers to these questions requires powerful data. How is the power of data manifest? Data power is realized in the information and knowledge it generates. In terms of electrical power, information and knowledge are the electrical tools and data are like the electrons. Data power is therefore likened to its accuracy, timeliness, and completeness. Accurate data are true electrons, with the proper charge and attributes. Timely data are influenced by the medium in which the true electrons travel. Complete data don't have a correlating attribute in this comparison. How is data accuracy, timeliness, and completeness enhanced so that the resulting power of information and knowledge can be maximized? The answer is data management. A significant energy input is required for quality data management. When there are many competing company initiatives, how can the significant energy draw of a data management be justified or the cost of the energy mitigated? I propose that a justification should be found in company goals and objectives. The cost of the energy, in terms of all resources, can be mitigated with technology (the right technology).
Powerful answers to these questions requires powerful data. How is the power of data manifest? Data power is realized in the information and knowledge it generates. In terms of electrical power, information and knowledge are the electrical tools and data are like the electrons. Data power is therefore likened to its accuracy, timeliness, and completeness. Accurate data are true electrons, with the proper charge and attributes. Timely data are influenced by the medium in which the true electrons travel. Complete data don't have a correlating attribute in this comparison. How is data accuracy, timeliness, and completeness enhanced so that the resulting power of information and knowledge can be maximized? The answer is data management. A significant energy input is required for quality data management. When there are many competing company initiatives, how can the significant energy draw of a data management be justified or the cost of the energy mitigated? I propose that a justification should be found in company goals and objectives. The cost of the energy, in terms of all resources, can be mitigated with technology (the right technology).
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